Amazon Case Study: MIS, CRM, Cloud & Ethics Analysis
Amazon Case Study: MIS, CRM, Cloud & Ethics Analysis
- Apply the 3 dimensions of Information Systems to Amazon.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(cover 3 dimensions– theoretical; apply to Amazon)
- Critically analyse how Amazon use their CRM system for the different types of customers they have. Discuss what benefits the use of the CRM system brings to Amazon and what challenges they may encounter.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Define CRM and discuss its role in the business – theoretical; apply to Amazon)
- Apply Porter’s Five Forces analytical framework to Amazon. Your answer should include critical elements supported with evidence/ justification.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
(Discuss Porter’s 5 forces model – theoretical perspective; apply to Amazon)
- Discuss at least three types of security issues that Amazon might encounter with the technology it has and how to protect itself.
(Discuss security issues with a focus on three key issues and how to protect itself; apply the three key issues to Amazon and how to protect itself)
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
- Discuss how Amazon uses Cloud Computing by drawing on its advantages and disadvantages.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discuss from a theoretical perspective with advantages and disadvantages –Cloud Computing; apply to Amazon)
- Information ethics govern the ethical and moral issues arising from the development and use of information technologies, as well as the creation, collection, duplication, distribution, and processing of information itself (with or without the aid of computer technologies). Ethical dilemmas in this area usually arise not as simple, clear-cut situations but as clashes between competing goals, responsibilities, and loyalties. Inevitably, there will be more than one socially acceptable or “correct” decision. For this reason, acting ethically and legally are not always the same.
Describe briefly three e-policies that Amazon implements to protect themselves.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discuss e-policies from an academic perspective and analyse what Amazon can use to protect themselves)
- Discuss how Amazon applies the three areas for maintaining MIS infrastructure.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discussion of three areas for maintaining MIS infrastructure- theoretical perspective and applied to Amazon)
- Define Database Management Systems (DBMS) and discuss the advantages and disadvantages for Amazon using DBMS.
(Define DBMS and discuss the advantages and disadvantages of how Amazon uses DBMS.)
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
- Discuss how the four components of MIS add value to Amazon.
(ex. Use a mix of academic sources such as books, journal articles, and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discuss the 4 components of MIS – theoretical perspective; apply to Amazon)
(ex. Use a mix of academic sources such as books, journal articles, and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
Suggested structure:
Title Page
Table of contents
Introduction (state the aim of the case study, present the structure of the case study, overview of the chosen company)
Tasks 1-9
Conclusion
References List (full reference)
Useful links for Amazon case study:
- https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/
- https://aws.amazon.com/solutions/case-studies/amazon/
- https://www.ecommerce-digest.com/amazon-case-study.html
- https://lapaas.com/how-big-is-amazon-amazon-case-study/
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Management Assignment Answers: Expert Answers on Above Questions of Amazon
Application of three dimensions of Information Systems to Amazon
An analysis of the Amazon indicates that the company makes use of three dimensions of information systems including organisational, management and technology. Organisation is used in the form of streamlined operations through innovation and automation, whereas management is utilised in the form of strategic use of analytics for decision making. Technology is utilized in the form of advanced IT infrastructure including AWS and machine learning tools.
CRM System and Amazon
Customer relationship management allows amazon to effectively manage its customer data. It is applied in the form of personalized recommendations and target marketing to different types of customers. The benefits include improved customer satisfaction and lifetime value. The challenges are in the form of maintaining data privacy, and high maintenance cost.
Porter 5 forces applied to Amazon
The threat of new entrants is low because of the high entry barrier as a result of technology whereas the bargaining power of suppliers is also low because the scale at which Amazon is operating is very strong. The beginning power of buyers is high as customers have the opportunity to compare the prices online, whereas the threat of substitutes is moderate because of the presence of other physical retailers. The industrial rivalry is very high from competitors like Walmart, Alibaba and eBay.
Security issues and protection
The key security issues are in relation to data breaches, phishing and system down time issues and it requires a sound IT infrastructure with regular monitoring using security tools.
Cloud Computing at Amazon
Amazon Web Services is known for having Global operations and the advantages it offers includes scalability, cost efficiency, reliability and innovation. The disadvantages are in the form of security vulnerabilities and high dependence on cloud up time.
Information ethics and e-policies
The legal and ethical use of data is given significant importance at Amazon and it has e-policies in the form of privacy policy that governs customer data collection and sharing, acceptable use policy that regulates the use of Digital Services, and security policy to protect the data of its customer from any kind of misuse and also its internal systems.
Maintaining MIS structure
The three important areas that are given importance by Amazon as a part of its MIS infrastructure includes information infrastructure with its robust data centres and AI systems, sustainable infrastructure focused on renewable energy usage, and agile infrastructure that supports continuous innovation.
Database management systems
A database management system is highly efficient in storing, managing and retrieving data efficiently. Its advantages include real time analytics and improved decision making whereas the disadvantages are in the form of high setup and maintenance cost.
Four components of MIS and value to Amazon
The four components of MIS are hardware, software, data and people. They work together to ensure operational efficiency, customer experience and profitability.
| Disclaimer: This answer is a model for study and reference purposes only. Use it for your learning to do your assignment on your own. Please do not submit it as your own work. |
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