Assignment 2: Submit Persona, Product, and Value Proposition Slides Hide Assignment Information Instructions Assignment 2: Submit Persona, Product, an
Assignment 2: Submit Persona, Product, and Value Proposition Slides
Hide Assignment Information
Instructions
Assignment 2: Submit Persona, Product, and Value Proposition Slides
Complete PowerPoint slides for each of the following and include the previous week’s slides (with corrections made). UPLOAD the PDF:
At this time, include the name of the product/service on the title slide.
Remember to place your logo at the same place on each slide. (Necessary for brand recognition.)
<<1 slide only per black bullet below.>>
• Target Buyer Persona (choose one: B2B, B2C or B2G)
o Use one of the examples below as a template.
o The nickname for the persona should reflect the need of the buyer persona.
o Common objections: what are some of the common objections you will hear your target buyer say before they buy?
• Product/Service Strategy
o Choose a product/service to complete the Marketing Plan for next year. Choosing an existing product/service is best.
(If you’ve chosen a large company (e.g. Puma), do not complete the plan for the entire company. Only choose one product/service.)
o Name of product/service
o include an image of your product/service
o competitive advantage
o 3 Benefits/Features
• Value Proposition
o Use template provided
