Assignment 2: Submit Persona, Product, and Value Proposition Slides Hide Assignment Information Instructions Assignment 2: Submit Persona, Product, an

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02 Dec 2024 — 1 min read

Assignment 2: Submit Persona, Product, and Value Proposition Slides
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Instructions
Assignment 2: Submit Persona, Product, and Value Proposition Slides
Complete PowerPoint slides for each of the following and include the previous week’s slides (with corrections made). UPLOAD the PDF:

At this time, include the name of the product/service on the title slide.

Remember to place your logo at the same place on each slide. (Necessary for brand recognition.)

<<1 slide only per black bullet below.>>
• Target Buyer Persona (choose one: B2B, B2C or B2G)
o Use one of the examples below as a template.
o The nickname for the persona should reflect the need of the buyer persona.
o Common objections: what are some of the common objections you will hear your target buyer say before they buy?
• Product/Service Strategy
o Choose a product/service to complete the Marketing Plan for next year. Choosing an existing product/service is best.
(If you’ve chosen a large company (e.g. Puma), do not complete the plan for the entire company. Only choose one product/service.)
o Name of product/service
o include an image of your product/service
o competitive advantage
o 3 Benefits/Features
• Value Proposition
o Use template provided

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The final essay requires you to read 3 journal articles regarding current challenges, problems, issues, etc. within the retail industry. You must choose one of the three articles and answer the questions associated with the article you selected.

Identify an advocacy organization or agency or coalition working on a specific policy (preferably a public policy). It should be one attempting to influence legislation or regulation. You can use an issue or topic related to a specific

Read this article to learn more about the point method: Point Method of Job Evaluation For this assignment, use ChatGPT, Microsoft Copilot, or another artificial intelligence (AI) tool you are comfortable with, and create 2 job description

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