ASSIGNMENT: REPORT ASSIGNMENT BRIEF: 2500 words BACKGROUND No other city on the planet matches London for its wealth of culture, rich heritage, 233 different languages, diversity, great variety of cuisine, connectivity,

Jamez Blake

19 Apr 2025 — 1 min read

ASSIGNMENT: REPORT

ASSIGNMENT BRIEF: 2500 words

BACKGROUND

No other city on the planet matches London for its wealth of culture, rich heritage, 233 different languages, diversity, great variety of cuisine, connectivity, unique spaces, music, festivals, and entertainment. The capital is the perfect city to host major events and an ideal destination for international events, from its iconic event landscape to an abundance of world‐class venues. Therefore, your task isto choose one fromthe events below and to write a report covering each of the tasks provided:

MCMComic Con
London Film & Comic Con
London Fashion Week
Royal Ascot
Wimbledon
The Queen’s Platinum Jubilee
King Charles III’s Coronation
Chelsea Flower Show
Pride London
Nothing Hill Carnival
London Marathon
FA Cup Final
Silverstone British Grand Prix
Glastonbury Festival

TLH107 Tasks:

Examine the main role of festivals and events in the UK and describe what purpose they serve in a local community and society (500 words)
Carry out a PESTLE analysis for one of your chosen events in London and across the UK, talking about the positive and negative impacts on local, regional, and national levels (1500 words)
Recommend the appropriate measures and planning techniques that can be implemented by the organizers to minimize the negative impacts and maximize the positive impacts identified above (500 words)

The final essay requires you to read 3 journal articles regarding current challenges, problems, issues, etc. within the retail industry. You must choose one of the three articles and answer the questions associated with the article you selected.

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