Choose ONE organisation from the list of Multinational Companies (MNC’s) provided below: List of Multinational Companies Apple British Airways IKE

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23 Feb 2025 — 1 min read

Module Code : GBEN4004

Module Title : Introduction to Strategic Management

Individual Written Report : 2,500 words

2500 Words | Mark 100%) (LO1, LO2, LO3, LO4)

Individual Report

Choose ONE organisation from the list of Multinational Companies (MNC’s) provided below:

List of Multinational Companies

Apple
British Airways
IKEA
Uber

Write a 2,500-word report for your chosen MNC that responds to the following:

Identify the foundational concepts in strategic management and the different approaches to strategy applied by your chosen company. Evaluate how the chosen strategy impacts the company’s decisions and activities. (1000 words)
Apply the different tools of strategic Analyse two (2) the external, internal factors and competitive environment of your chosen MNC and how your chosen company has responded to them. (1000 words).
Describe the strategic position of firms within the chosen industry of your particular organisation industry (300 words)
Explain how your chosen company can utilize data and information to create effective strategic options (200 words).

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