Critically analyse how Amazon use their CRM system for the different types of customers they have. Discuss what benefits the use of the CRM system brings to Amazon and what challenges they may encounter. (ex. Use a mix of academic sources

Managing Information System Introduction APA 7th edition referencing guidelines needs to be followed. Similarity between student’s work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated. Any revaluation request should come in 5 days […]

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