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Develop a social media marketing plan for a consumer packaged good or service.Examples include food, beverages, cosmetics, medication, clothes, cleani

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Develop a social media marketing plan for a consumer packaged good or service.Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products

  • Write an executive summary (50 – 100 words).
  • Identify your target market and the product (good/service) that you would like to market.
  • Analyze the environment (economic, social, technological, legal, political).
  • Analyze the competition.
  • Choose the social media platform(s) that will be used.
  • Develop content for the social media platforms.
  • Schedule implementation of plans.
  • Decide on metrics to measure success.
  • Provide any relevant appendices.

 

Submission Instructions:

  • The submission is to be clear and concise, and students will lose points for improper grammar, punctuation, and spelling.
  • The paper is to be a minimum of 2,600 words in length (typed, double-spaced, 12-point font), excluding the title, abstract, and reference pages.
  • Minimum 8 references. Must cite in-text.

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