Macroenvironment: Opportunities and Threats. See Chapters 3, 10, and 11 in addition to my notes in () and [] below. Provide a well-written, detailed analysis of: Legal/Political factors (
In your paper, provide a well-written, detailed analysis of ALL (NONE of the sections below are optional):
- Macroenvironment: Opportunities and Threats. See Chapters 3, 10, and 11 in addition to my notes in () and [] below.
- Provide a well-written, detailed analysis of:
- Legal/Political factors (rules, regulations, laws): both opportunities and threats
- Economic factors (elasticity of demand, economic growth [5-year trend of GDP for the U.S. and global GDP], interest rates [5-year trend; does a customer need to borrow to purchase your product?; what is the company's corporate debt and how does interest rate affect it?], foreign currency [Does the company have any currency transactions? See other 10-k form. Does the company/industry hedge?], inflation [5-year trend], unemployment rates [5-year trend]): opportunities and threats
- Technological factors (benefit or threats to profitability?): opportunities and threats
- Social and Environmental factors (trends and values within the society): opportunities and threats
- Demographic factors (the U.S. census website; current trends): opportunities and threats. NOTE: marketing reports of the major players in the industry might include some demographic factors
- Global factors (global expansion, lowering labor costs, global regulations): opportunities and threats
- In this section, you will be graded on:
- Are you still analyzing the same industry as in the previous sections?
- Did the person focus on analyzing the whole industry rather than just the assigned company?
- Were all six microenvironment factors addressed?
- Did each factor have a well-balanced discussion of threats and opportunities?
- Were more than enough sources used to provide a balanced/objective industry analysis?
Follow the APA style – this is a requirement!
- Title page – APA style, when applicable
- Table of Content - with proper page numbering, when applicable
- Reference page – follow the APA style to cite your references
- Appendices - add when necessary
- The length of a weekly research paper will vary based on the content. Yet, on average, 2-7 pages (excluding Title, Table of Content, References, and Appendices pages), double-spaced
- Page number – upper right corner of a page
- Font – Times New Romans, 12
- Use subtitles in the APA format provided in the Outline of the Comprehensive Paper for each specific week.
Macroenvironment – Opportunities and Threats
Legal/Political
Opportunities
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Threats
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Economic
Opportunities
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Threats
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Technological
Opportunities
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Threats
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Social and Environmental
Opportunities
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Threats
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Demographic
Opportunities
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Threats
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Global
Opportunities
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Threats
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