Solved! Select an organization you are familiar with that is in the process of implementing a new change initiative

Select an organization you are familiar with that is in the process of implementing a new change initiative

Select an organization you are familiar with that is in the process of implementing a new change initiative. Explain how successful communication is used throughout the change process within the organization to convey its vision and strategies to its internal stakeholders. What modifications would you make when communicating the intended change to the organization’s external stakeholders?

Sample Expert Answer

One of the organizations that have been undergoing organizational changes that require effective communication is Microsoft Inc. Under CEO Satya Nadella, the business has been witnessing changes in cloud computing, AI integration, and a growth mindset culture. These changes affect its employees, managers, and executives demanding proper communication to boost overall outcome.

Microsoft is renowned for its use of multilayered communication and digital platforms to communicate change to its internal stakeholders. The multilayered communication has been paramount in ensuring clarity, consistency, and engagement throughout the change process. For instance, under the leadership of Nadella, Microsoft has been running a “Ask Me Anything” session, where employees could air their concerns and opinions, making their presence felt (Sun et al., 2023).

The communication approach not only allows free-flowing information between the management and the lower-ranked workers but also motivates them. Besides, Microsoft also takes advantage of digital platforms to communicate change to its internal stakeholders. Notably, the organization uses Teams and Yammer to ensure the timely dissemination of information to employees and managers. For instance, the company’s employees understand and know about potential changes through these platforms. These workers know when, how, and why the organization is making these changes, to not only support them but also prevent resistance to change that could happen when they lack information about these transformations.

However, I could make some changes to Microsoft’s communication, especially when dealing with external stakeholders. The most significant change would be the incorporation of less technical language. The current communication about change or anything concerning Microsoft is technical and only understood by internal stakeholders (Sehgal et al., 2020). Effecting these changes will boost the understanding of organizational change. Other modifications will involve highlighting how the change enhances product reliability, security, and innovation. External stakeholders require clarity regarding any changes made by an organization to facilitate full adoption.

References

Sehgal, G., Kee, D. M. H., Low, A. R., Chin, Y. S., Woo, E. M. Y., Lee, P. F., & Almutairi, F. (2020). Corporate social responsibility: A case study of Microsoft Corporation. Asia Pacific Journal of Management and Education, 3(1), 63-71.

Sun, Z., Shen, Y., Zhou, Q., Zhang, H., Chen, Z., Cox, D., … & Gan, C. (2023). Principle-driven self-alignment of language models from scratch with minimal human supervision. Advances in Neural Information Processing Systems, 36, 2511-2565.