Using your selected organization, diagnose the organization's level of resistance, and construct a solid communication plan.

Jamez Blake

26 May 2025 — 1 min read

Watch the Resistance and Communication videoLinks to an external site. for help getting started on this assignment.

Introduction

Using your selected organization, diagnose the organization's level of resistance, and construct a solid communication plan.

Instructions

Develop a short-form video that is no more than 5 minutes and includes a one-page summary of your video or write a 4-6-page paper in which you:

Diagnose the reasons for resistance to change.
Interpret the potential causes of resistance in the organization. Identify and describe three potential causes of resistance to your change plan. Identify and describe three potential sources of resistance to your change plan.
Create a plan for minimizing possible resistance to your change management plan.
Elaborate on the relationship between resistance to change and communication.
Evaluate three communication strategies.
Recommend one communication strategy that would apply to your organization. Diagnose why this communication strategy is best for your organization.
Create a solid communication plan for your change initiative.
Use at least four quality academic resources in this assignment.
- Note: Wikipedia and other similar Websites do not qualify as academic resources.

Video Instructions

Create your video addressing the instructions above.
- The video should not be more than five minutes in length.
- Include a compelling introduction designed to keep your audience engaged.
- Demonstrate a clear message (either to persuade or to inform).
- Include a one-page summary of your presentation.
Record your video using Media Gallery in Canvas.
- Follow the instructions for How to Record a Video or Audio Using Media Gallery in Canvas (PDF).Download How to Record a Video or Audio Using Media Gallery in Canvas (PDF).
- On page 3 you will find instructions for how to copy the URL of your video for pasting into the one-page summary of your presentation.

The final essay requires you to read 3 journal articles regarding current challenges, problems, issues, etc. within the retail industry. You must choose one of the three articles and answer the questions associated with the article you selected.

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